Is traditional blogging the very best media strategy for your web presence now?
In 2011 we need to consider whether this form of media communication and self or business promotion has moved on from where it all began a few years ago, do we need to update our marketing strategies. The latest technology has propelled blogging into the 21st century through the means of web videos and created a whole new way of blogging and promoting yourself or your online internet marketing business.
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Fact 1 Blogging is an extremely powerful way to develop your internet presence.
Fact 2 Blogging gives you a place to give your opinion and viewpoint on almost any topic.
Fact 3 Blogging does get out to millions of people on the Internet.
Fact 4 Blogging is evolving!
Fact 5 Video Blogging is the new Internet evolution!
This is all true!
We all agree now that when a person was blogging in the past, it was very often started as an online diary, newsletter or report with images and photo's to brighten up the pages.
Soon WordPress appeared on the market as a free platform and became extremely popular, almost an obsession with some people. It is natural then that with the introduction of high-speed Internet around the world, and the wide availability of broadband connections in most countries, millions of people are moving off the traditional computer keyboards and onto their laptops camera's and or their digital camcorders.
One might say Blogging has evolved and video blogging is fast becoming one of the most popular ways to connect and talk with the world around you. Actually, since video blogging has become so popular, there is even a new term for it, it's called a vlog!
Ok I hear you... there are questions everyone is asking......
"How do I access and find vlog's?" and another is "Why do you say Vlogs are becoming extremely popular?
To answer the first question, you can find vlogs just about anywhere you look on the internet now.
YouTube is the most popular place to find video blogs on almost every topic you can think of.
You will also find a lot of music videos to entertain you.
YouTube has become the leader in hosting videos!
As a result it is on YouTube that thousands of creative people turn to when they want to update their videos, weather they be personal ones shared only with friends or business updates for clients. This is how blogs have evolved into everyday vlogs!
Vlogs now allow you the chance to actually hear and see people, friends and family talk about what's going on in their world, what's happening socially and in their Online internet Marketing Business.
Isn't it great instead of just reading about it on a blog or website you can connect with someone you like, know and trust and can watch and listen to them talk about the topic that interests you. This allows you to start forming a relationship with them.
So lets look at why Vlog's (video blogs) are so popular?
It is a known fact that a lot of people are extremely camera-shy... and you are right to think that the majority of them wouldn't want to make personal videos and release them on YouTube.
You are 100% correct one of the main reasons for them not to want to do personal videos was because their faces would be seen across the Internet... everyone and anyone could view their video!
Yes I said "Everyone and Anyone" what a great big market place to connect with!
Are you asking the same question thousands are asking? "How do I get in there?"
I have great news for you if you are one of these people...
What has happened now in 2011 with the strides made in technology people have found ways to create videos and so video blogs without making personal appearances so the presumed camera paranoia is nothing more than that, presumed.
Hundreds are finding that expressing their feelings about a certain situation, providing a solution to a problem, or simply connecting with others and sharing their story.
It is much easier and faster to connect with 100's of potential clients, future customers and buyers or make great new friends via video is much easier and faster. All we need to do is simply create a video! It can be done in the traditional way or it can all be done with images and screen shots with your voice over!
With video blogs, you are able to connect with your audience in an intimate way if you take the hot seat yourself!
Think about it instead of asking your readers to read your blog where the words are "cold words" on a highly decorated background you are able to actually invite them to sit with a cup of tea or coffee and watch and virtually discuss what you both are interested in. You are able to relay your personality, passion and knowledge about the topic and so establishing that vital "Know, Like and Trust". That is very important to them and to you and your future Online Internet Marketing Business!
The Key to understanding the power of video lies in a simple fact we all understand and know!
85% of what we learn and absorb is done through "Two" senses!
That is only two out of the five senses we all have and use everyday - "sight and sound".
So, when you are watching a video blog you are able to absorb and understand more information in just the same way as your teacher used the blackboard... look at how popular cooking blogs became once they included videos... "how to make the perfect Italian pasta!"
It's because of the power of video to connect with those two senses that so many Internet marketers and advertisers have embraced and now use this great medium to connect with you and potential clients on their traditional blogs or web pages.
A great place to see just how true this is by visiting MySpace and FaceBook or any other popular digital marketing or social media website.
As we are propelled into the 21st century we are seeing video creating an evolution on the internet! Visit one of your old favourite websites - it is not the same is it! Now you are likely to see on the first page an advertisement that isn't created just using text, but a video including text with highly charged calls to action!
We all know that because you are watching a video just like watching a TV advert... there is a longer lasting impression of the product in your mind.
I am sure you now agree and can understand the power of Videos is the new future for Online internet Marketing Businesses.
There is just one more observation -
No matter why you decide to watch or make a video and put it on the Internet, there is one thing that everyone out there has in common-
We all live in a world and in societies that have become increasingly dis-connected because of work pressures and distances, with the power of web video, and vloging, people are able to connect with you, without actually meeting you.
You will reach more people with Videos... YouTube Mobile gets over 100 Million views a day.
"Be Your Own Video Warrior"
Vanda-Lynn Hughes
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