Showing posts with label YouTube. Show all posts
Showing posts with label YouTube. Show all posts

Sunday, June 3, 2012

YouTube - 700 Billion Video Playbacks in 2010 - Now That Is The Power of Video!

Is traditional blogging the very best media strategy for your web presence now?

In 2011 we need to consider whether this form of media communication and self or business promotion has moved on from where it all began a few years ago, do we need to update our marketing strategies. The latest technology has propelled blogging into the 21st century through the means of web videos and created a whole new way of blogging and promoting yourself or your online internet marketing business.

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Fact 1 Blogging is an extremely powerful way to develop your internet presence.
Fact 2 Blogging gives you a place to give your opinion and viewpoint on almost any topic.
Fact 3 Blogging does get out to millions of people on the Internet.
Fact 4 Blogging is evolving!
Fact 5 Video Blogging is the new Internet evolution!

This is all true!

We all agree now that when a person was blogging in the past, it was very often started as an online diary, newsletter or report with images and photo's to brighten up the pages.

Soon WordPress appeared on the market as a free platform and became extremely popular, almost an obsession with some people. It is natural then that with the introduction of high-speed Internet around the world, and the wide availability of broadband connections in most countries, millions of people are moving off the traditional computer keyboards and onto their laptops camera's and or their digital camcorders.

One might say Blogging has evolved and video blogging is fast becoming one of the most popular ways to connect and talk with the world around you. Actually, since video blogging has become so popular, there is even a new term for it, it's called a vlog!

Ok I hear you... there are questions everyone is asking......

"How do I access and find vlog's?" and another is "Why do you say Vlogs are becoming extremely popular?

To answer the first question, you can find vlogs just about anywhere you look on the internet now.

YouTube is the most popular place to find video blogs on almost every topic you can think of.
You will also find a lot of music videos to entertain you.

YouTube has become the leader in hosting videos!

As a result it is on YouTube that thousands of creative people turn to when they want to update their videos, weather they be personal ones shared only with friends or business updates for clients. This is how blogs have evolved into everyday vlogs!

Vlogs now allow you the chance to actually hear and see people, friends and family talk about what's going on in their world, what's happening socially and in their Online internet Marketing Business.

Isn't it great instead of just reading about it on a blog or website you can connect with someone you like, know and trust and can watch and listen to them talk about the topic that interests you. This allows you to start forming a relationship with them.

So lets look at why Vlog's (video blogs) are so popular?

It is a known fact that a lot of people are extremely camera-shy... and you are right to think that the majority of them wouldn't want to make personal videos and release them on YouTube.

You are 100% correct one of the main reasons for them not to want to do personal videos was because their faces would be seen across the Internet... everyone and anyone could view their video!

Yes I said "Everyone and Anyone" what a great big market place to connect with!

Are you asking the same question thousands are asking? "How do I get in there?"
I have great news for you if you are one of these people...

What has happened now in 2011 with the strides made in technology people have found ways to create videos and so video blogs without making personal appearances so the presumed camera paranoia is nothing more than that, presumed.

Hundreds are finding that expressing their feelings about a certain situation, providing a solution to a problem, or simply connecting with others and sharing their story.

It is much easier and faster to connect with 100's of potential clients, future customers and buyers or make great new friends via video is much easier and faster. All we need to do is simply create a video! It can be done in the traditional way or it can all be done with images and screen shots with your voice over!

With video blogs, you are able to connect with your audience in an intimate way if you take the hot seat yourself!

Think about it instead of asking your readers to read your blog where the words are "cold words" on a highly decorated background you are able to actually invite them to sit with a cup of tea or coffee and watch and virtually discuss what you both are interested in. You are able to relay your personality, passion and knowledge about the topic and so establishing that vital "Know, Like and Trust". That is very important to them and to you and your future Online Internet Marketing Business!

The Key to understanding the power of video lies in a simple fact we all understand and know!
85% of what we learn and absorb is done through "Two" senses!

That is only two out of the five senses we all have and use everyday - "sight and sound".

So, when you are watching a video blog you are able to absorb and understand more information in just the same way as your teacher used the blackboard... look at how popular cooking blogs became once they included videos... "how to make the perfect Italian pasta!"

It's because of the power of video to connect with those two senses that so many Internet marketers and advertisers have embraced and now use this great medium to connect with you and potential clients on their traditional blogs or web pages.

A great place to see just how true this is by visiting MySpace and FaceBook or any other popular digital marketing or social media website.

As we are propelled into the 21st century we are seeing video creating an evolution on the internet! Visit one of your old favourite websites - it is not the same is it! Now you are likely to see on the first page an advertisement that isn't created just using text, but a video including text with highly charged calls to action!

We all know that because you are watching a video just like watching a TV advert... there is a longer lasting impression of the product in your mind.

I am sure you now agree and can understand the power of Videos is the new future for Online internet Marketing Businesses.

There is just one more observation -
No matter why you decide to watch or make a video and put it on the Internet, there is one thing that everyone out there has in common-
We all live in a world and in societies that have become increasingly dis-connected because of work pressures and distances, with the power of web video, and vloging, people are able to connect with you, without actually meeting you.

You will reach more people with Videos... YouTube Mobile gets over 100 Million views a day.

"Be Your Own Video Warrior"
Vanda-Lynn Hughes

YouTube - 700 Billion Video Playbacks in 2010 - Now That Is The Power of Video!

Saturday, May 12, 2012

How to Market YouTube Videos and Gain More Subscribers in 1 Month

Imagine your YouTube videos being viewed by hundreds of thousands of people weekly. Now imagine that everyday you log into your YouTube account, you receive hundreds of new subscribers. By the time you've completed this article, that scenario will be your reality.

Marketing is a topic that is discussed often, but few people understand how marketing works. Marketing becomes unsuccessful when misunderstood and underestimated; this especially applies to marketing YouTube videos. A large percentage of the time, people find YouTube videos by chance or old-fashioned word of mouth. Waiting for either of those options is not conducive to a thriving YouTube channel.

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SOCIAL MEDIA MARKETING

The importance of social media is evident. Don't waste time debating on which sites you should use for marketing. Use as many sites as you can handle to market yourself. If you are working alone, it is best to be realistic about how many social networks you can operate. If you are working with a team, assign social media sites evenly. Sites such as Facebook, Tumblr, and Twitter are the most beneficial for YouTubers. If you expect to have a large following, sign up for a domain at sites such as WordPress. Consider purchasing premium templates or working with a web-designer; this is more beneficial if you are selling products that relate to your channel. Check out The Zen of Social Media Marketing, by Shama Hyder Kabani, for more information on Facebook and Twitter networking.

OLD-FASHIONED MARKETING

Contrary to popular belief, marketing offline is not obsolete. Marketing online is meant to target the people you can't reach. Don't disregard the audience you can reach. Tell your friends, family and associates about your new channel. Talk about your channel to anyone who is willing to listen to you. Depending on the content of your channel, make flyers to post in laundromats, on college campuses, and other places in your area that allow solicitation. Search for companies in your area that relate to your niche. Depending on the company and niche, you could negotiate an arrangement. For example, the host of a fashion channel should offer publicity to local boutiques if they mention their channel. The stylist would create looks on their channel, mentioning the boutique. The boutique can give the stylist's business card or flyer to their customers. Both parties will benefit greatly.

SHOW THE VALUE

How is your channel beneficial to the viewer? What will they receive from the time spent watching you? It is important to enforce the value of your channel to potential viewers. For example, if you are an interior designer targeting middle-class families, market your channel by focusing on ways to save money, make the most of living space, and get contemporary looks on shoe string budget. You don't make videos for yourself - - videos are to benefit your audience. If your goal is to entertain your viewer with comedy, the same rules apply. Who is your target audience? Once you've answered that question it is easier to set boundaries for your comedy channel.

REMIND THEM TO FOLLOW & SUBSCRIBE

Most of the time, once the value is shown, people will subscribe instantly. But for a number of reasons they may not. At the end of each video encourage your audience to interact with you in some kind of way. For example, the interior designer channel could ask viewers to post pictures of their designs on her Facebook Wall. This drives traffic directly to one of her social media sites. The interior designer could also ask her viewers to leave comments about their favorite space-saving tips and remind them to subscribe. You should never sound like you are begging or forcing a viewer to subscribe. Instead, use the same tone and body language as you would when saying "I'm having a party and I'd love for you to come over."

MAKE FRIENDS WITH "COMPETITORS"

Don't let competition isolate you. If you have a channel that is related to other channels, then reach out to them. Make friends. Support other channels in your niche by leaving comments, liking videos, or mentioning them in a video. If resources allow, collaborate with other channels with the same niche. Never troll (a term used to describe people who leave negative commentary) other channels. Don't compare your channel to other channels either - especially in a negative way. The internet has more than enough room for everyone.

BE APPROACHABLE

In real life a person lets you know they are friendly with a smile; online you have to work harder. Stay upbeat, treat your subscribers like friends, and let them know that you value their input. Never portray yourself as a person who is too proud to take tips. Show people that you are interested in them by frequently replying to their comments and asking them questions.

GIVEAWAYS

Have a giveaway featuring items that relate to your channel. Always require the participant to promote your giveaway via a social networking site and subscribe to your channel. For example, participants can tweet the contest to be eligible. Make sure the prize is something you would want to win (even if it isn't expensive). Giveaways are great for gaining a large following in a short period of time. Be wary of people who will unsubscribe after the contest is over. Some will be disappointed they didn't win and some don't have a real interest in your channel. To avoid losing new subscribers, mention that you will have more contests in the future.

Follow these guidelines and your channel will have a steady increase of traffic in no time. If you have any tips on You Tube marketing, please comment below.

How to Market YouTube Videos and Gain More Subscribers in 1 Month